A new measure of reader engagement in the digital world
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Carroll, John, Gale, Sarah
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Social media
A new measure of reader engagement in the digital world corralling the wild, wild west of social media intelligence
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Diederich, Michael
Organisations: Microsoft CMG Research & Insights
Topics: Digital Platforms, Social media
News Brands and its Role in Conversation Management
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Claus, Dennis, Deceuninck, Angie, Gunst, Bart, Van Belleghem, Steven
Organisations: Corelio, InSites Consulting
Topics: Digital Platforms, Social media
Techno-juggling: how affluents manage multiple devices
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Kraus, Ph.D, Stephen, Season, Clarissa, Shullman, Robert
Organisations: Ipsos Mendelsohn
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on
Living with the internet
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Morgan, Tom, Smith, Julian, Uyenco, Beth
Organisations: mec, Microsoft Corporation
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement
Anatomy of a Total Brand Footprint. Redefining Readership
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Cable, Virginia, Douglas, Stephen A.
Organisations: DJG Marketing, The Wall Street Journal
Topics: Digital Platforms, Multi-platform Measurement
From number of Print Readers to Total Brand Measures
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Eboreime, Tabu, Martinez, Marjo
Organisations: tripod research oy
Topics: Brand Attributes, Digital Platforms, Multi-platform Measurement
Measuring the True Value of Advertising in Print against Online
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hooge, Ignace, Jie, Janice, Tchaoussoglou, Costa, Van Meerem, Leendert
Organisations: Consultant, gfk Intomart, Utrecht University
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Passive Measurement, Quality of Reading
Print as a Contact Point in the Age of Digital Media
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison