Issue specific audience: perspectives on application
Symposium: 2007: Vienna, Session 3 - Confronting New Needs
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, Jacobs, Lori, Klein, Caryn, Rovitzky, Alan
Organisations: MediaCom, Mediamark Research Inc
Topics: Advertising Effects, Editorial Research, Readership Model
A roadmap to increase readership – helping a leading regional newspaper brand revamp its product in order to connect with its audiences better
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Gonsalves, Bruce, Sen, Sandipan, Sreyamskumar, M.V., Sudhir, D
Organisations: Indian Market Research Bureau, The Mathrubhumi Printing & Publishing Co. Ltd.
Topics: Editorial Research, Newspaper Measurement
The development and use of the conde nast preferred subscriber network
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Osius, Isobel, Richard, Adam, Shullman, Robert
Organisations: Condé Nast Publications, The Willard Shullman Group
Topics: Editorial Research, Targetting / Segmentation
EDITORIAL TARGETING (OR, IMPROVED ADVERTISING POSITIONING IN MAGAZINES)
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Lurin, Mitch
Organisations: Ladies Home Journal
Topics: Advertising Effects, Editorial Research, Targetting / Segmentation
APPLES AND READERSHIP – FOR PUBLISHERS
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Consterdine, Guy
Organisations: International Thomson Publishing Ltd
Topics: Analysis Issues, Editorial Research
EDITORIAL RESEARCH ON A SYNDICATED BASIS
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Editorial Research
LIFE STYLES OF AMERICAN WOMEN AND THEIR RELATIONSHIP TO MAGAZINE READING
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Munn, Mark
Organisations: The Family Circle Inc.
Topics: Editorial Research, Targetting / Segmentation
Reader attitudes and expectations
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Editorial Research, Quality of Reading