Love Our Title, Love Your Ad?
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Cools, Bernard, Couvreur, Veronique, Drijvers, Jan, Van Boxem, Geert
Organisations: Sanoma Media, Space, TNS Media, UK
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison
LiveCross! The Missing Link of Efficiency
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Périé, Philippe, Ternat, Franck
Organisations: Ipsos MediaCT, Vivaki Advance
Topics: Advertising Effects, Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison
The Power of Community-Oriented Marketing
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Shiffman, David
Organisations: MediaVest USA
Topics: Advertising Effects, Engagement (all platforms) – see also Quality of Reading
Unique learnings in creating a 360 view of mobile consumers
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Kilger, Max, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – readership on, Passive Measurement
Using mobile research apps to measure readership
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Carroll, John, Deere, Gareth
Organisations: Ipsos MediaCT
Topics: Apps – readership on, Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Passive Measurement
Real-time media engagement measurement: there’s an app for that!
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Beck, Jennie, Rolfe, Guy
Organisations: Kantar Media, Kantar Operations
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Passive Measurement
4 screens study, how consumers read in the different upcoming platforms
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Besprovan, Karina
Organisations: Omnicom
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Passive Measurement
New dimensions in media engagement: the new zealand model
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Hercock, Carin, Terry, Kate
Organisations: APN New Zealand, Nielsen
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison, Quality of Reading
Engagement with media brands across platforms
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Cable, Virginia, Kraus, Ph.D, Stephen, Thompson, Kevin
Organisations: Ipsos Mendelsohn, Ipsos OTX MediaCT, The Wall Street Journal
Topics: Apps – readership on, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Internet audiences / measurement - see also Multi-Platform Measurement, Mobile telephones – readership on, Quality of Reading, Tablets and e-readers – readership on
Behavioral metrics for assessment of tablet audiences and advertising
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on