Advertising best practices in a multi-platform world getting the most from print, digital replicas and interactive app advertising
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Greenfield, Marlene, Kraus, Ph.D, Stephen, Wright, Ian
Organisations: Hearst Magazines, Ipsos Mendelsohn, OTX MediaCT
Topics: Advertising Effects, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
Guidelines for maximizing the value of tablet vs. print magazines
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Antonellis, Erin, Cleveland, Britta, Milligan, Liz, Shiffman, David, Ware, Britta C.
Organisations: Communispace, MediaVest, Meredith Corporation
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
What consumers really want: neurometric response to ipad magazine advertising
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Frank, Betsy, Moses, Elissa, Ring, Karen
Organisations: EmSense Corporation, Time Inc., Universal McCann
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Passive Measurement, Tablets and e-readers – readership on
What’s new for news
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Brussel, Gregg, Sirkin, Kate
Organisations: BBC Worldwide Americas, Starcom Media Vest Group
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
A new measure of reader engagement in the digital world
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Carroll, John, Gale, Sarah
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Social media
Media virtuous cycle – success drivers for online strategies
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Lobl, Roberto
Organisations: IBOPE Media
Topics: Engagement (all platforms) – see also Quality of Reading, Internet audiences / measurement - see also Multi-Platform Measurement, Quality of Reading
Maeasuring customer commitment of newspapers and magazines
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest Media Research
Topics: Engagement (all platforms) – see also Quality of Reading, Quality of Reading
Experience planning through human emotions
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Kline, Kathy, Maxwell, Chad, Powell, Kelly, White, Brenda
Organisations: Starcom Worldwide
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison, Quality of Reading
The media brain
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Faasse, John, Hoogervorst, Dennis, Limpens, Walter
Organisations: Neurensics, Sanoma Media, Uitbijter
Topics: Engagement (all platforms) – see also Quality of Reading, Passive Measurement, Quality of Reading