From FRY to FRIPI?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: First Reading
Back to before yesterday?
Symposium: 1995: Berlin, Session 4 - Comparison of Methods
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Topics: First Reading, Readership Model
FUTURE PERFECT: UNIFORM FIXED PROBABILITIES?
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Tchaoussoglou, Costa
Organisations: SUMMO
Topics: First Reading
DOES THE FIRST READING YESTERDAY MODEL ADDRESS THE CENTRAL MEASUREMENT PROBLEM?
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Walsh, Peter
Organisations: Media Research Bureau, Australia
Topics: First Reading
THE SEARCH FOR THE GOLD
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity
DEVELOPING THE SUMMO SCANNER: WILL THE FUTURE FIND UTOPIA IN THE NETHERLANDS?
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Appel, Marion, Tchaoussoglou, Costa
Organisations: Interview NSS, SUMMO
Topics: First Reading, Readership Model
PROBLEMS AT THE INTRODUCTION OF CATI/FRY IN DENMARK
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: First Reading
READING AND RE-READING
Symposium: 1991: Hong Kong, Session 5 - First Read Yesterday
Authors: Parodi, Alan
Organisations: Credome
Topics: First Reading, Readership Model
CURRENT TRENDS IN THE WORK OF THE AG.MA
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Czaia Marktforschung GmbH
Topics: First Reading, Frequency of Reading, Page Exposure, Survey Descriptions
ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD – A CONTINUING STORY
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Appel, Marion, Walstra, Bouke
Organisations: Burke-Inter/View
Topics: First Reading, Reliability, Validity