RELIABILITY OF THE YESTERDAY FIRST TIME READ METHOD
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Van Niekerk, Paul
Organisations: Het Media Instituut
Topics: First Reading, Reliability, Validity
TOWARDS A GOLD STANDARD
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity
DEVELOPING AND VALIDATING A MEASUREMENT OF “FIRST READING”
Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Brown, Michael
Organisations: Roy Morgan International
Topics: First Reading, Validity
HOW THE MEDIA SCANNER GOT ITS FEET ON THE GROUND – SOME UNIQUE QUALITATIVE APPLICATIONS
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Van Westerhoven, Emile
Organisations: Interview NSS
Topics: Data Collection, First Reading, Survey Descriptions
VALIDATING THE FIRST TIME READ YESTERDAY METHOD
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Walstra, Bouke
Organisations: B V Weekbladpers
Topics: First Reading, Validity
THE EFFECTS OF SHORTENING THE PERIOD OF RECALL
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Opfer, Gunda
Organisations: GETAS Gesellschaft für angewandte Sozial-psychologie mbH
Topics: First Reading, Validity
ANALYSING THE EFFECTS OF CHANGING METHODOLOGIES IN AUSTRALIA
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Tansey, Peter
Organisations: Time Magazine, Australia
Topics: First Reading, Survey Descriptions, Validity
New approach to readership surveys – the media scanner
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: De Hond, Maurice, Huzen, Walter
Organisations: Hillen & Huzen BV, Interview NSS
Topics: First Reading, Survey Descriptions
DEVELOPING A MAGAZINE READERSHIP VALIDATING TECHNIQUE
Symposium: 1983: Montreal, Session 3 - Validity: concepts and experimentation
Authors: Eadie, Wayne, Lysaker, Richard
Organisations: Audits & Surveys, Newsweek
Topics: First Reading, Validity