Just in time data modelling

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Enhanced ascription

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Benchmarking : from theory to practice

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Data fusion in the british national readership survey – an experiment

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Benchmarking readership levels in the new study of media and markets to the survey of american readership

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Towards the grand unification: the personal probabilities route

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Modelling considerations as an aid to readership research decisions

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To mathematically manipulate or to make an accountable judgement? that is the question….while waiting for the wearable passive intermedia meter

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Interactive fusion: step two

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Use of reach and frequency data for effective placement of advertising

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