Audience accumulation and the link with print advertising effectiveness
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Dodson, Richard
Organisations: Telmar
Topics: Advertising Effects, Fusion and Modelling
AUDIENCE ACCUMULATION MODELS: BINOMIAL, BETA BINOMIAL, FULL BINOMIAL AND BEYOND
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Santini, Gilles
Organisations: IMS France
Topics: Fusion and Modelling
ASCRIPTION: A VITAL AND ECONOMIC SOLUTION IN A CHANGING NORTH AMERICAN MARKET
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Jarvis, Tony
Organisations: Jarvis, Sherman and Jarvis
Topics: Fusion and Modelling
MAKING DATA SETS COMPATIBLE FOR FUSION RESULTS OF AN INDIAN EXPERIMENT
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Puliyel, Thomas
Organisations: Indian Market Research Bureau
Topics: Fusion and Modelling
FUSIO : WHY BE SO COMPLEX?
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Fusion and Modelling
NEW EXPERIENCES WITH MERGING IN ITALY
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Farina, Maria Silvia
Organisations: DOXA Institute
Topics: Fusion and Modelling
FUSING A STATIC WITH A CONTINUOUS DATABASE: THE TGI/BARB EXPERIENCE
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Bedwell, Richard
Organisations: BMRB International
Topics: Fusion and Modelling
SOME BACKGROUND AND COMMENTS ON FCB’S UMPIRE AND PROTOTYPING ETC. IN THE USA UMPIRE: UNMEASURED MAGAZINE PROFILE-DISTANCE METHOD
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Fusion and Modelling
AUDIENCE ACCUMULATION MODELS: A FRAMEWORK FOR A THEORETICAL APPROACH
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Santini, Gilles
Organisations: IMS France
Topics: Fusion and Modelling