THE ART OF MODELS – ASCRIPTION IN GERMANY
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Fusion and Modelling
A STUDY ON THE VALIDITY OF DATA FUSION : THE INDIAN EXPERIENCE
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Sinha, Ashutosh, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Fusion and Modelling
VALIDATION OF DATA FUSION TECHNIQUES: WHAT CAN STATISTICAL THEORY DO FOR US?
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Santini, Gilles
Organisations: IMS France
Topics: Fusion and Modelling
TAKING ACCOUNT OF THE TIME FACTOR
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Fusion and Modelling
FUSION – AN OVERVIEW BY AN OUTSIDE OBSERVER
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Fusion and Modelling
A REPORT ON EXPERIMENTS IN FUSION IN THE “OFFICIAL” GERMAN MEDIA RESEARCH (AG.MA)
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Scheler, Hans-Erdmann, Wiegand, Jurgen
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA)
Topics: Fusion and Modelling
A CASE STUDY ILLUSTRATING THE OBJECTIVES AND PERSPECTIVES OF FUSION TECHNIQUES
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Antoine, Jacques
Organisations: Centre d'Etude des Supports de Publicità (CESP)
Topics: Fusion and Modelling
THE MODELLING OF READERSHIP BEHAVIOUR
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Perry, Jane, Sumner, Paul
Organisations: Davidson Pearce Ltd, Newsweek
Topics: Fusion and Modelling
THE AG.MA MODEL
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Wendt, Friedrich
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA)
Topics: Fusion and Modelling, Readership Model
AN APPROACH TO A MAGAZINE AUDIENCE PREDICTION MODEL
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Agostini, Jean-Michel, Boisson, Gilles
Organisations: Intermarco-Conseil
Topics: Fusion and Modelling