Incorporating Meters into the TGI Survey
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Greene, David
Organisations: Kantar Media
Topics: Fusion and Modelling, Passive Measurement
Measuring Media Content Across Several Platforms
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Egen, Geir, Futsæter, Knut Arne
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
The Four Streams of Print Readership
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Callius, Peter, Ekman, Niklas, Masson, Peter J
Organisations: Bucknull & Masson, TNS Sifo
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
Mobile Magazine App Audience Analysis
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Collins, James, Doe, Pete
Organisations: GfK MRI, Nielsen
Topics: Apps – readership on, Fusion and Modelling, Passive Measurement
Making ‘Single-Source’ Work for Cross Media
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Masson, Peter J
Organisations: Bucknull & Masson
Topics: Fusion and Modelling, Multi-platform Measurement
“Different From You and Me”
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh, Cole, Maria, Garland, Ian, Lazarus, Babette, McLaren, Mark
Organisations: comScore, Condé Nast Publications, Ipsos MediaCT, Milton Data
Topics: Fusion and Modelling, Multi-platform Measurement
Probable Impressions: hybrid web planning
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Hartman, Harm
Organisations: Ipsos
Topics: Fusion and Modelling, Multi-platform Measurement
From Single Source to Big Data
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh
Organisations: comScore
Topics: Big Data, Fusion and Modelling, Multi-platform Measurement, Passive Measurement
Less questions, more data: revitalizing the european currency in single source affluent audience measurement
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Hartman, Harm
Organisations: Synovate
Topics: Fusion and Modelling, Internet (as data collection tool), Survey Descriptions
Making best use of brand target audiences
Symposium: 2011: San Francisco, Session 2 - Out of the Silos: Cross-Media Measurement Approaches
Authors: Collins, James, Doe, Pete
Organisations: GfK MRI, Nielsen
Topics: Fusion and Modelling, Targetting / Segmentation