Magazine accountability for ad effectiveness – it cannot be judged in a vacuum
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Advertising Effects, Fusion and Modelling
Homeland security: are readership surveys safe?
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Draves, Lindsey, Soong, Roland, White, Hugh
Organisations: KMR Group
Topics: Fusion and Modelling
Print optimization: a practical approach
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Okauchi, Shinichiro
Organisations: Dentsu Inc.
Topics: Fusion and Modelling
Building a panel from a recent reading database through fusion
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Crivellaro, Alexandre, Ferrari, Flavio
Organisations: IBOPE Media Information
Topics: Fusion and Modelling, Panel Research
Foundations of split-sample foldover tests
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling
Data integration: validating telmar’s multibasing technique
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Walsh, Peter, Zack, Barbara
Organisations: Telmar
Topics: Fusion and Modelling
Fusion-on-the-fly for multimedia applications
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling, Inter-media Comparison
Revisiting mediaplanning models assumptions
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Santini, Gilles
Organisations: G.S. IT Services
Topics: Fusion and Modelling
Imputation of missing data: testing a model-based approach
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Appel, Valentine, Melton, Eric
Organisations: Consultant, Millward Brown IntelliQuest
Topics: Fusion and Modelling
Modelling in a multi-media environment
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Masson, Peter J, Sumner, Paul
Organisations: Bucknull & Masson
Topics: Fusion and Modelling, Inter-media Comparison