The fastest draw in the west? tv or print advertising
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Bahary, Judy, Hughes, Doug, Uyenco, Beth
Organisations: Starcom Worldwide
Topics: Advertising Effects, Fusion and Modelling, Inter-media Comparison
Pressing the hot button for press
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Gonsalves, Bruce, Mehta, Hemant
Organisations: Indian Market Research Bureau
Topics: Fusion and Modelling, Inter-media Comparison
Time related measures of relative effect – an essential ingredient for multi-media campaign evalution
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, IVE- Research International
Topics: Analysis Issues, Fusion and Modelling, Inter-media Comparison
Brazil fusion and multi-media duplication
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: De Montigny, Michelle, Lucia Lima, Ana
Organisations: IBOPE Media Information, KMR Group
Topics: Fusion and Modelling, Inter-media Comparison
Magazine audience accumulation: discussion of research issues, modeling and application
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Agresti, Joseph, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
The anatomy of data fusion
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling
Fusion quality assessment
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Raimondi, Dina, Santini, Gilles
Organisations: G-Line Investment, Ipsos
Topics: Fusion and Modelling
Data fusion from the media sellers perspective
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Bailey, Jane, Boller, Susan
Organisations: Time Inc.
Topics: Fusion and Modelling
Fusion – can magazines be equal players in a fused database?
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Jarvis, Tony, Wood, Leslie
Organisations: Leslie Wood Research Inc., MediaCom/Grey Global Group
Topics: Fusion and Modelling
Multibasing sm – data integration without regression to the mean
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Walsh, Peter
Organisations: Telmar
Topics: Fusion and Modelling