Toward a mathematical theory of cross-survey inference
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Agresti, Joseph, De Montigny, Michelle, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
To prototype or not to prototype, that is the question – can usa guidelines be embraced worldwide
Symposium: 2001: Venice, Session 2 - The Planning Process
Authors: Douglas, Stephen A., Jarvis, Tony
Organisations: MediaCom/Grey Global Group, The Douglas/Jones Group
Topics: Fusion and Modelling
Magazines need time – the build up of magazine audiences over time
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Debeer, Veronique, Lanckriet, Trui, Peeters, Stefaan
Organisations: Mediaxis
Topics: Fusion and Modelling
Magazine audience accumulation: development of a measurement system and initial results
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Data Collection, Fusion and Modelling
“Friend or foe”? the role of databases in media research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Brown, Andy, Donato, Paul
Organisations: BMRB International, KMR Group
Topics: Fusion and Modelling, Targetting / Segmentation
Divide and unite: splitting the summoscanner and data fusion
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: Fusion and Modelling
Modelling audience data for newspapers local editions media-planning
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Santini, Gilles
Organisations: Ipsos/IMS
Topics: Fusion and Modelling
Magazine audience accumulation: basic modeling issues
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
What’s new pussycat? cati, capi and casi : or what else?
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Soels, Bart, Tchaoussoglou, Costa
Organisations: SUMMO, TMP
Topics: Data Collection, Fusion and Modelling, Passive Measurement