New orleans to vienna: a retrospective
Symposium: 2007: Vienna
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: General, Readership Model
Star collision caused dinosaur extinction
Symposium: 2007: Vienna
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: General, Multi-platform Measurement
Changing demands for research
Symposium: 2007: Vienna
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: General, Industry Issues
Temporal and antecedent patterns in magazine and newspaper reading
Symposium: 2005: Prague, Session 7 - The Business of Publishing
Authors: Kilger, Max
Organisations: Simmons Market Research Bureau
Topics: General, Targetting / Segmentation
How many people will read that? Functional literacy regulating readership behavior
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: General, Targetting / Segmentation
Behavioural evaluation of advertising media
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Crundall, David, Underwood, Geoffrey, Van Loon, Editha
Organisations: Bucknull & Masson, Department of Psychology, University of Nottingham
Topics: Advertising Effects, General
Neuromarketing – Hype or Hope? Are there relevant consequences of the latest results of neuro sciences for media research?
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Advertising Effects, General
Through the window of neuroscience: a comparison of print ads and tv ads
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Advertising Effects, General, Inter-media Comparison
Looking for best practice
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Meier, Erhard
Organisations: Ipsos MediaCT
Topics: General, Survey Descriptions
Media research in africa, today and tomorrow
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Smit, Piet
Organisations: SAARF
Topics: General, Survey Descriptions