Options or answers? what are we all doing here?
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Green, Andrew
Organisations: ZenithOptimedia
Topics: General, Survey Descriptions
So you can communicate with them but how many of them are there?
Symposium: 2005: Prague, Session 1 - Opening- Session
Authors: Shepherd-Smith, Neil
Organisations: Consultant
Topics: General
Readership research in greece: a new perspective
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Kourtoglou, Xenia
Organisations: Focus
Topics: General, Survey Descriptions
What’s been happening and what’s new – twenty years of looking at readership research
Symposium: 2001: Venice, Session 1 - Maximising print in the planning process
Authors: Meier, Erhard
Organisations: Ipsos MediaCT
Topics: General, Survey Descriptions
The case of the disappearing reader – print in the new media space
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Deniz, Tonya, Lynch, Kate
Organisations: Starcom Worldwide
Topics: General, Multi-platform Measurement
“Aliteracy”?: a threat to print media
Symposium: 1999: Florence, Session 8 - 2020 Vision - Who Will Be Reading?
Authors: Corder, Clive, Haupt, Paul
Organisations: University of Witwatersrand
Topics: General, Survey Descriptions
Will tomorrow’s adult reject print media altogether?
Symposium: 1999: Florence, Session 8 - 2020 Vision - Who Will Be Reading?
Authors: Gardiner, Denise
Organisations: Starcom Media Vest Group
Topics: General
Research strategies in fragmented media markets
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Reigber, Dieter, Spohrer, Michael
Organisations: Axel Springer Verlag AG, Gfk AG Medienforshung
Topics: General, Targetting / Segmentation
Effective print media measurement: audiences and more
Symposium: 1999: Florence, Session 2 - Where Are We Coming From
Authors: Brown, Michael
Topics: General
Whats new in readership research
Symposium: 1999: Florence, Session 2 - Where Are We Coming From
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: General, Survey Descriptions