Changing magazine use : analysed on the basis of an annual media and market stud
Symposium: 1997: Vancouver, Session 10 - Beyond Air
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: General
The business needs of syndicated print research users
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Swallen, Jonathan
Organisations: Ogilvy & Mather, USA
Topics: General, Industry Issues
The politics and economics of readership research – a media planner’s perspective
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Green, Andrew
Organisations: Zenith Media Asia
Topics: General, Industry Issues
Who should take the initiative? pressures for change : a research response
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Garton, Steve
Organisations: SRG
Topics: General, Industry Issues
Overview of current practice and what’s new
Symposium: 1997: Vancouver, Session 1 - Overview of Current Practice and Whats New
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: General, Survey Descriptions
Language preferences within print medium and its implications for media planning
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd.
Topics: General, Survey Descriptions
THE LAST READER?
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: General
INTERNATIONAL PRINT RESEARCH: THE FAR HORIZON
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Thomas, Judy
Organisations: DMB&B
Topics: General
LINGUA FRANCA: YOU MUST BE JOKING
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: General, Readership Model
HARMONISATION OF DEMOGRAPHICS IN EUROPE
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Bates, Bryan
Organisations: ESOMAR
Topics: General, Targetting / Segmentation