MEDIA RESEARCH IN A RADICALLY CHANGING SOCIETY
Symposium: 1991: Hong Kong, Session 10 - Harmonisation Crossing Borders
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: General, Survey Descriptions
CAN WE REALLY EXPECT ONE SOLUTION TO SATISFY ALL OUR NEEDS?
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Jacklin, Nigel
Organisations: RSL - Research Services Ltd
Topics: General
SINGLE SOURCE IN MEDIA RESEARCH: A PHILOSOPHY WITHOUT A FUTURE?
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Pfleiderer, Rolf, Unholzer, Gerhard
Organisations: TNS Infratest GmbH
Topics: General, Inter-media Comparison
MEDIA RESEARCH IN SOUTH EAST ASIA
Symposium: 1991: Hong Kong, Session 1 - Where Have We Got To?
Authors: Khoon, Tan Sok
Organisations: SRG
Topics: General, Survey Descriptions
WHAT’S HAPPENING WHERE: SALIENT TRENDS
Symposium: 1991: Hong Kong, Session 1 - Where Have We Got To?
Authors: Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: General, Survey Descriptions
THE CHANGING FACE OF CONSUMER ADVERTISING AND THE IMPLICATIONS FOR AUDIENCE RESEARCH
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Coen, Robert J
Organisations: McCann - Erickson Worldwide
Topics: Advertising Effects, General
RESEARCH TO MARKET PRINT MORE SUCCESSFULLY: A MULTI-NATIONAL ADVERTISER’S VIEW
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Godbeer, Roger
Organisations: Colgate Palmolive
Topics: General, Industry Issues
COMMENTS ON ROGER GODBEER’S PAPER
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Schreiber, Robert
Organisations: Consultant
Topics: General, Industry Issues
WHAT ARE AN INTERNATIONAL ADVERTISING AGENCY’S NEEDS FOR MEDIA RESEARCH?
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Thomas, Judy
Organisations: D'Arcy Masius Benton & Bowles
Topics: General, Industry Issues
YESTERDAY – TOMORROW
Symposium: 1988: Barcelona, Session 1 - Comparative methodologies and changes since salzburg
Authors: Bates, Bryan
Organisations: MORI Ltd
Topics: General