Verified Quality: The New Way to Reclaim Your Ad Dollars
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Drouillard, Tom
Organisations: Alliance for Audited Media
Topics: Accountability – see Return on Investment and Advertising Effects, Ad Fraud, Industry Issues, Return on Investment - see also Advertising Effects
Fake News, Real Consequences
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Cleveland, Britta, Fitcher, Dan, Galin, Mickey, Grey, Kathy, Marsh, Pamela
Organisations: Gfk
Topics: Advertising Effects, Brand Safety, Industry Issues
The PDRF 2017 Worldwide Review
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Page, Katherine
Topics: Data Collection, General, Industry Issues, Internet (as data collection tool), Internet audiences / measurement - see also Multi-Platform Measurement, Survey Descriptions
Is there a Cyborg future for print?
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Callius, Peter, Ekman, Niklas, Østnes, Tore, Sandvik, Ingvar
Organisations: Kantar Media
Topics: Audience Targeting (see also Programmatic), Industry Issues, Programmatic
The Theory of Everything for Media Measurement
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Ferrari, Flavio, Herranz, Silvia
Organisations: Ipsos Brazil
Topics: Industry Issues, Multi-platform Measurement
What’s new? The PDRF worldwide review of audience measurement
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Page, Katherine
Topics: General, Industry Issues, Multi-platform Measurement
The MR’s Roadmap for Enhancing Digital Audience Measurement
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Gunzerath, David, Torrieri, Anthony
Organisations: Media Rating Council
Topics: Industry Issues, Viewable Impressions
Readership – its measurement in 2011 and beyond
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Douglas, Stephen A., Kraus, Ph.D, Stephen, Shullman, Robert
Organisations: Ipsos Mendelsohn
Topics: Digital Platforms, General, Industry Issues
Does better measurement benefit the medium?
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Industry Issues
The alliance for magazine accountablility: a new performance based approach to magazine activation and accountability
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Jacobs, Lori, Klein, Caryn, Powell, Kelly, Shiffman, David
Organisations: MediaVest, Starcom Media Vest Group, Time Inc.
Topics: Advertising Effects, Industry Issues, Return on Investment - see also Advertising Effects