Audience & performance guarantees: a statistical model for risk assessment
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Baim, Julian, Collins, James, Frankel, Martin, Galin, Michal
Organisations: GfK MRI
Topics: Advertising Effects, Industry Issues, Reliability, Return on Investment - see also Advertising Effects
Implementing extended currencies and rethinking the current print price models
Symposium: 2011: San Francisco, Session 1 - New Business Models for Publishers
Authors: Futsæter, Knut Arne, Holbæk-Hanssen, Helge, Østnes, Tore, Sandvik, Ingvar
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Advertising Effects, Industry Issues
The Universal Currency Converter
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Faasse, John, Van Veenendaal, Doran
Organisations: Outlier, SWOCC
Topics: Industry Issues, Inter-media Comparison
War of the Media Weights
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, TNS Sifo
Topics: Industry Issues, Inter-media Comparison, Page Exposure
Magazines & Media Mix Models: Prescription for Success
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Cleveland, Britta, Dixon, David, Shiffman, David, Soukhareva, Julia, Ware, Britta C.
Organisations: Meredith Corporation, Ninah Consulting, Starcom Media Vest Group
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
Better Representing Magazine Effects in Media Mix Modeling
Symposium: 2009: Valencia, Session 4 - Print Measurement and Effectiveness
Authors: Collins, James, Eadie, Wayne, Reggimenti, Mark, Vogel, Judy
Organisations: Magazine Publishers of America, Mediamark Research Inc, OMG BrandScience, PHD USA
Topics: Advertising Effects, Fusion and Modelling, Industry Issues
Consumer News-Gathering in a Digital Age
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: Beck, Jennie, Vir, Jason
Organisations: Kantar Media, TNS
Topics: Digital Platforms, Industry Issues
Online Print Publications and the Viability of Charging for Online Content
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: D'Amico, Ted, Lee-LeGassick, Kelsey, Shullman, Robert, Vogel, Judy
Organisations: Ipsos Mendelsohn, PHD USA
Topics: Digital Platforms, Industry Issues, Inter-media Comparison, Multi-platform Measurement
Readership in the Age of the Internet
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Page, Katherine
Organisations: National Readership Survey, GB
Topics: Digital Platforms, Industry Issues, Model Bias