Changing demands for research
Symposium: 2007: Vienna
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: General, Industry Issues
Young readership
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: De La Macorra, Alicia, De Zúñiga, Carlos
Organisations: Ipsos-Bimsa
Topics: Industry Issues, Targetting / Segmentation
Are young people abandoning magazines?
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Industry Issues, Targetting / Segmentation
Free newspaper readership
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: Bakker, Piet
Organisations: Amsterdam School of Communications Research, University of Amsterdam
Topics: Industry Issues, Newspaper Measurement
Media consumption pathways in an evolving
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: Vogel, Judy, White, Alan
Organisations: Mediamark Research Inc, PHD USA
Topics: Industry Issues, Multi-platform Measurement
Every one is watching you do it! auditing and examining magazine research as executed in the united states. a summary for combined abc/mrc papers
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Cable, Virginia, Julevich, Daniel, Spittler, Jayne
Organisations: Ernst & Young, Starcom Worldwide
Topics: Industry Issues
The business needs of syndicated print research users
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Swallen, Jonathan
Organisations: Ogilvy & Mather, USA
Topics: General, Industry Issues
The politics and economics of readership research – a media planner’s perspective
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Green, Andrew
Organisations: Zenith Media Asia
Topics: General, Industry Issues
Who should take the initiative? pressures for change : a research response
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Garton, Steve
Organisations: SRG
Topics: General, Industry Issues