We have built it – and they are finally coming!
Symposium: 2015: London, Session 1 - Hard Choices: Can we still Afford Quality?
Authors: Callius, Peter, Masson, Peter J, Svanfeld, Stefan
Organisations: Bucknull & Masson, comScore, TNS Sifo
Topics: Business Models, Inter-media Comparison, Multi-platform Measurement
Super Panel: A Multi-Screen Audience Measurement
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Aoun, Elie
Organisations: Ipsos Connect
Topics: Inter-media Comparison, Multi-platform Measurement, Passive Measurement, Single source
Will print drown or surf on the third wave of digital advertising?
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Callius, Peter, Ekman, Niklas, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Norway, TNS Sweden
Topics: Accountability – see Return on Investment and Advertising Effects, Inter-media Comparison, Targetting / Segmentation
Touchpoints – a rose by any other name
Symposium: 2015: London, Session 2 - Cross Media Across the World
Authors: Silman, Richard, Van Den Berg, Vincent
Organisations: Ipsos Connect
Topics: Inter-media Comparison, Survey Descriptions
The Incremental Impact of Cross-Media Campaigns
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Amand, Charles-Emmanuel, Callewaert, Gerd, Gunst, Bart, Van der Steichel, Antoon, Van Goethem, Ruben
Organisations: Corelio, Ipsos
Topics: Advertising Effects, Inter-media Comparison
Investigating Effectiveness: G+J Success Barometer
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Danne, Christoph, Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Inter-media Comparison
Crossplatform Sales Impact: Cracking the Code
Symposium: 2013: Nice, Session 4 - Sales Impact Case Studies Moderator: Guy Consterdine
Authors: Klein, Caryn, Wood, Leslie
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Inter-media Comparison, Return on Investment - see also Advertising Effects
Evolution of Newspaper and Magazine Brands in the Digital Age
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Beeftink, Belinda, Robinson, Lynne
Organisations: IPA
Topics: Digital Platforms, Inter-media Comparison
Love Our Title, Love Your Ad?
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Cools, Bernard, Couvreur, Veronique, Drijvers, Jan, Van Boxem, Geert
Organisations: Sanoma Media, Space, TNS Media, UK
Topics: Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison
LiveCross! The Missing Link of Efficiency
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Périé, Philippe, Ternat, Franck
Organisations: Ipsos MediaCT, Vivaki Advance
Topics: Advertising Effects, Engagement (all platforms) – see also Quality of Reading, Inter-media Comparison