READERSHIP SURVEY ENRICHMENT
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Aisa, Arnaldo
Organisations: ISPI Technical Committee
Topics: Inter-media Comparison
THE MULTIMEDIA SURVEY: A CHALLENGE OR JUST AN EXPERIMENT?
Symposium: 1985: Salzburg, Session 6 - Intermedia Comparisons and Fusions
Authors: Bona, Eugenio
Organisations: Armando Testa Spa
Topics: Inter-media Comparison, Panel Research
ADIMPACT: A MULTI-MEDIA AD EFFECTIVENESS MEASUREMENT METHOD
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Corder, Clive
Organisations: Market Research Africa
Topics: Advertising Effects, Inter-media Comparison
PRESS VERSUS TV: READERS ARE BETTER CONSUMERS THAN ARE TV VIEWERS
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Jannacone, Constantino
Organisations: Rusconi Editore
Topics: Inter-media Comparison
HOW PEOPLE ARE INVOLVED IN TV AND MAGAZINE ADVERTISING
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Kodratoff, Laure, Laborie, Jean-Louis
Organisations: L'Express, SOFRES
Topics: Advertising Effects, Inter-media Comparison