Next step in the cross rating platform: evaluating the audience performances of bi-media print & internet campaigns
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: De Foucault, Damien, Debos, Laure
Organisations: JFC, KMR Group, ZenithOptimedia France
Topics: Fusion and Modelling, Inter-media Comparison, Multi-platform Measurement
Planning print in a multi-channel world
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Cook, Victoria, Wicken, Geoff
Organisations: KMR Group, MindShare Worldwide
Topics: Advertising Effects, Inter-media Comparison
The power of the written word
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Math, Andras, Perjés, Tamás
Organisations: Ipsos-Szonda, Ringier
Topics: Advertising Effects, Inter-media Comparison
Cross-rating
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Canquilhem, Jean-Francois, Schmutz, Bruno
Organisations: JFC
Topics: Advertising Effects, Inter-media Comparison
Media experience and advertising experience: Application of a multi-media research tool
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Bronner, Fred, Kuijpers, Vincent, Van Velthoven, Stephan
Organisations: Veldkamp/Marktonderzoek, Amsterdam
Topics: Advertising Effects, Inter-media Comparison
Return to spender: magazines sales uplift & return on investment
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Consterdine, Guy, Hemming, Richard
Organisations: EMAP Media, Guy Consterdine Associates
Topics: Fusion and Modelling, Inter-media Comparison, Panel Research
Quantifying the opportunity for press revenue growth amongst uk tv brands
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Baynton, Paul
Organisations: IMS (UK)
Topics: Inter-media Comparison
Through the window of neuroscience: a comparison of print ads and tv ads
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Advertising Effects, General, Inter-media Comparison
Print in a true single source marketing panel
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Wood, Leslie
Organisations: Leslie Wood Research Inc.
Topics: Data Collection, Inter-media Comparison, Readers-per-copy(RPC)
Fusion-on-the-fly for multimedia applications
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: De Montigny, Michelle, Soong, Roland
Organisations: KMR Group
Topics: Fusion and Modelling, Inter-media Comparison