Effect of time spent out of home on sampling design and press readership measurement
Symposium: 1997: Vancouver, Session 12 - Can Do It Better Technology
Authors: Dupont, Francoise, Gitschel, Matthias
Organisations: Centre d'Etude des Supports de Publicità (CESP), Ipsos Medias, France
Topics: Inter-media Comparison, Sampling
How print advertising works (with an emphasis on magazines) – a review of the evidence
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Advertising Effects, Inter-media Comparison
The immediate and broader implcations of the adtrack studies
Symposium: 1997: Vancouver, Session 8 - Performance of Media
Authors: Smith, Alan
Organisations: FIPP
Topics: Advertising Effects, Inter-media Comparison
Reading in competition
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Faasse, John, Van Meerem, Leendert
Organisations: gfk Intomart, Initiative Media
Topics: Advertising Effects, Data Collection, Inter-media Comparison
Does exposure to press really move sales of a FMCG brand?
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Moorthy, Ravi, Tripathi, Praveen
Organisations: Chaitra Leo Burnett, MARG Marketing and Research Group Pvt. Ltd.
Topics: Advertising Effects, Inter-media Comparison
Promoting print by means of a multi-media survey
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Schmutz, Rene, Weibel, Erwin
Organisations: Publicitas, WEMF, REMP
Topics: Inter-media Comparison
The ad effect formula
Symposium: 1997: Vancouver, Session 7 - Accountability Intermedia Comparisons
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects, Inter-media Comparison
Multi-media reach and frequency analysis
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Johnson, Hugh, Wilcox, Steve
Organisations: Channel 4 Television, RSMB Audience Research Ltd
Topics: Analysis Issues, Inter-media Comparison
The media effectiveness study (1995)
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Thompson, Ivor
Organisations: Thompson Lightstone & Company Ltd.
Topics: Inter-media Comparison, Quality of Reading
Back to basics – reading is still a major media activity
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Weibel, Erwin
Organisations: Publicitas
Topics: Data Collection, Inter-media Comparison