The Emerging Digital Reader
Symposium: 2013: Nice, Session 5 - Evolving Reader Psychology Moderator: Kate Sirkin
Authors: Becker, Risa, Mattlin, Jay A.
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, E-readers – see Tablets and E-readers, Mobile telephones – readership on, Tablets and e-readers – readership on
Measuring Media Content Across Several Platforms
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Egen, Geir, Futsæter, Knut Arne
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
The Four Streams of Print Readership
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Callius, Peter, Ekman, Niklas, Masson, Peter J
Organisations: Bucknull & Masson, TNS Sifo
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
Mobile Approaches to Understanding Mobile Readership
Symposium: 2013: Nice, Session 9 - Insights from Mobile Moderators: Katherine Page and Marion Appel
Authors: Gale, Sarah, Goodfield, Beckie
Organisations: Ipsos MediaCT
Topics: Mobile telephones – as a data collection device, Mobile telephones – readership on
Unique learnings in creating a 360 view of mobile consumers
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Kilger, Max, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – readership on, Passive Measurement
Measuring multiplatform audiences: revising gfk mri’s print measurement methodology
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Baim, Julian, Becker, Risa, Draves, Lindsey, Frankel, Martin
Organisations: GfK MRI
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Questionnaire Design, Survey Descriptions, Tablets and e-readers – readership on
Advancements in measuring total brand exposure and the implications for magazine planning
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Incalcatera, Tony, Shiffman, David
Organisations: Affinity, MediaVest USA
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on, Multi-platform Measurement, Survey Descriptions, Tablets and e-readers – readership on
Engagement with media brands across platforms
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Cable, Virginia, Kraus, Ph.D, Stephen, Thompson, Kevin
Organisations: Ipsos Mendelsohn, Ipsos OTX MediaCT, The Wall Street Journal
Topics: Apps – readership on, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Internet audiences / measurement - see also Multi-Platform Measurement, Mobile telephones – readership on, Quality of Reading, Tablets and e-readers – readership on
Techno-juggling: how affluents manage multiple devices
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Kraus, Ph.D, Stephen, Season, Clarissa, Shullman, Robert
Organisations: Ipsos Mendelsohn
Topics: Apps – readership on, Digital Platforms, Mobile telephones – readership on