MAGAZINE SOURCING
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Walsh, Peter
Organisations: Frank Small & Associates
Topics: Model Bias, Validity
READING REGULARITY AND INFLATION OF MAGAZINE AUDIENCE ESTIMATES
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Appel, Valentine
Organisations: Simmons Market Research Bureau
Topics: Model Bias, Readership Model, Survey Descriptions
Replicated and parallel readership
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Model Bias, Readership Model, Validity
A note on replication and recency
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Model Bias, Readership Model