The New Deal of Brand Readership Measurement
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Cour, Nicolas, Ginier, Florence, Saint-Joanis, Gilbert, Seveno, Stanislas
Organisations: ACPM, TNS Sofres
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
Measuring Total Readership in the Middle East
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Aoun, Elie
Organisations: Ipsos
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
Developing ecosystems controlled by the publishers
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Futsæter, Knut Arne, Håvimb, Bente
Organisations: Kantar TNS, MBL
Topics: Data Collection, Data Management Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Survey Descriptions
Building A Better Print and Digital Measurement Platform
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Williams, Don, Wood, Mark
Organisations: Kantar TNS, Vividata
Topics: Data Collection, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Survey Descriptions
NOBO – The Cookie Monster
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Brown, Jonathan, Schut, Karin
Organisations: Kantar Media, Vinex
Topics: Data Collection, Electronic Measurement, Fusion and Modelling, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Survey Descriptions
AMP: print and digital measurement
Symposium: 2017: Madrid, Session 4: Innovations in Currencies from Around the World
Authors: Page, Katherine, Vannini, Luca
Organisations: PamCo
Topics: Data Collection, Duplication between platforms/print, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Survey Descriptions
The quality of survey based digital reading
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Bassler, Alke, Petric, Irena
Organisations: Gfk, NOM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Passive Measurement, Validity
Comparing claimed and passive publisher data
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Collins, Sandra, Farrer, Neil, Ponomarev, Andrey
Organisations: Ipsos MORI
Topics: Data Collection, Duplication between platforms/print, Electronic Measurement, Multi-platform Measurement, Passive Measurement, Validity
Winning combo: passive digital measurement in a NRS
Symposium: 2017: Madrid, Session 5: Are Passive Census Measures Always Right?
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: ACPM
Topics: Data Collection, Electronic Measurement, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement, Validity
Audiences not Platforms – breaking down audience silos
Symposium: 2017: Madrid, Session 7: Audiences San Frontieres: Evolving Approaches to Media Measurement
Authors: Gibbs, Ian, Robinson, Lynne
Organisations: Data Stories Consulting, IPA
Topics: Audience Targeting (see also Programmatic), Digital Platforms, Fusion and Modelling, Multi-platform Measurement