When two worlds collide off-line measurement of on-line readership
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Asquith, Richard
Organisations: BMRB International
Topics: Multi-platform Measurement
The case of the disappearing reader – print in the new media space
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Deniz, Tonya, Lynch, Kate
Organisations: Starcom Worldwide
Topics: General, Multi-platform Measurement
Print in the digital age: is the newspaper readership on the line?
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Multi-platform Measurement
The digital revolution – will it lead to the ultimate demise of newspapers?
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Byfield, Sheila, Harrison, Helen
Organisations: Helen Harrison & Co Ltd, MindShare Worldwide
Topics: Multi-platform Measurement
Online advertising media in a market and multimedia study: measurement methods and findings on the interaction between print and online consumption
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
Trends in time – budget shares and cross-elasticities of print and online media
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Bailey, Jane, Napior, David
Organisations: Roper Starch Worldwide, Time Inc.
Topics: Multi-platform Measurement
Evolving models of online audience measurement: developments since vancouver
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement
Who was there? how many people have been there? a new approach of measuring the reach and user structure of web sites
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Multi-platform Measurement
Hearts and minds – managing a newspaper brand in the digital age
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Asquith, Richard, Hague, Anita
Organisations: BMRB International, The Financial Times
Topics: Multi-platform Measurement
Automatic segmentation for reach/frequency estimation of newspaper sections and internet papers
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Arnaa, Kristian, Mortensen, Peter S
Organisations: Taylor Nelson Sofres/Gallup, The Aarhus School of Business
Topics: Analysis Issues, Multi-platform Measurement, Survey Descriptions