Measuring the world wide web
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Maroney, Denman
Organisations: DMB&B
Topics: Multi-platform Measurement
Not drowning but waving: researching the internet
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Highland, Peter, Jacklin, Nigel
Organisations: Objective Research, The Financial Times
Topics: Multi-platform Measurement
Are web-based exposures contaminating print media audience estimates?
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement
Website and the readership reflex
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Donato, Paul
Organisations: Audits & Surveys
Topics: Multi-platform Measurement
The challenge of interactive media to conventional print measurement models
Symposium: 1995: Berlin, Session 2 - Technology
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement