Campaign effectiveness – cross platform cross device
Symposium: 2015: London, Session 4 - New ways to measure the impact of print and digital campaigns
Authors: Nielsen, Trine, Olesen, Gitte Elkær, Puggaard, Berit
Organisations: Jyllands-Posten, TNS Gallup
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Multi-platform Measurement
Brandscape: Measurement metric evolution and a celebration of reader engagement
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Basson, Yvette, Bramley, Julie, Terry, Kate, Walshe, Tania, Whitney, Andrew
Organisations: Bauer Media Group NZ, Nielsen NZ, Nielsen SEANAP, Watch Methods
Topics: Engagement (all platforms) – see also Quality of Reading, Multi-platform Measurement
Brand Equity Beyond Reach
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Hartman, Harm
Organisations: Ipsos Connect
Topics: Brand Attributes, Engagement (all platforms) – see also Quality of Reading, Multi-platform Measurement
The New Swiss National Readership Survey: Fit for the future
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Amschler, Harald, Hoffmann, Jella
Organisations: WEMF
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Tablets and e-readers – readership on
Australia: Building a 21st Century Readership Survey
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Green, Andrew, White, Heather
Organisations: Ipsos MediaCT, Newscorp Australia
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions
Is a Multimodal Print & Digital NRS relevant?
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: Audipresse, CESP, François Dupont
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Survey Descriptions, Tablets and e-readers – readership on
Print Plus: Measuring Digital Print Platforms
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Bassler, Alke, Petric, Irena
Organisations: gfk Intomart, NOM
Topics: Digital Platforms, Multi-platform Measurement, Tablets and e-readers – readership on
The Future of Measurement
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Beck, Jennie
Organisations: Kantar Media
Topics: Digital Platforms, Multi-platform Measurement
Audience Measurement Worldwide: Latest Developments
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Page, Katherine
Organisations: National Readership Survey, GB
Topics: Data Collection, Fusion and Modelling, General, Multi-platform Measurement, Survey Descriptions