Belgium: e-volutionizing Press Audience Measurement
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Cools, Bernard, Eeckhout, Luc, Peeters, Stefaan, Raes, Yasmine
Organisations: CIM, Space
Topics: Digital Platforms, Multi-platform Measurement
Browsing@Work: Significance For Online ROI Evaluation
Symposium: 2013: Nice, Session 2 - Tackling Specialised Measurement Challenges Moderator: Richard Silman
Authors: Appel, Marion, Hedler, Frank, Wirth, Norbert
Organisations: Gfk
Topics: Advertising Effects, Digital Platforms, Multi-platform Measurement, Passive Measurement
Simple Approach Towards Media Brand Measurement
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Anuszewska, Izabella
Organisations: Millward Brown, SMG/KRC
Topics: Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Measuring Media Content Across Several Platforms
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Egen, Geir, Futsæter, Knut Arne
Organisations: Norwegian Media Businesses’Association, TNS Gallup
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
The Four Streams of Print Readership
Symposium: 2013: Nice, Session 7 - Hybrid Data Strategies Moderator: Josh Chasin
Authors: Callius, Peter, Ekman, Niklas, Masson, Peter J
Organisations: Bucknull & Masson, TNS Sifo
Topics: Fusion and Modelling, Mobile telephones – readership on, Multi-platform Measurement, Tablets and e-readers – readership on
Making ‘Single-Source’ Work for Cross Media
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Masson, Peter J
Organisations: Bucknull & Masson
Topics: Fusion and Modelling, Multi-platform Measurement
“Different From You and Me”
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh, Cole, Maria, Garland, Ian, Lazarus, Babette, McLaren, Mark
Organisations: comScore, Condé Nast Publications, Ipsos MediaCT, Milton Data
Topics: Fusion and Modelling, Multi-platform Measurement
Probable Impressions: hybrid web planning
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Hartman, Harm
Organisations: Ipsos
Topics: Fusion and Modelling, Multi-platform Measurement
From Single Source to Big Data
Symposium: 2013: Nice, Session 8 - Fusions Moderator: Peter Callius
Authors: Chasin, Josh
Organisations: comScore
Topics: Big Data, Fusion and Modelling, Multi-platform Measurement, Passive Measurement
Measuring newspapers as media brands
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Batson, Edwin, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Digital Platforms, Multi-platform Measurement, Questionnaire Design