Star collision caused dinosaur extinction
Symposium: 2007: Vienna
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: General, Multi-platform Measurement
Changes in demand: the publishers perspective
Symposium: 2007: Vienna
Authors: Hague, Anita, McGarrigle, Andre
Organisations: Guardian News and Media, The Financial Times
Topics: Multi-platform Measurement
Media consumption pathways in an evolving
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: Vogel, Judy, White, Alan
Organisations: Mediamark Research Inc, PHD USA
Topics: Industry Issues, Multi-platform Measurement
Integrating additional data into orvesto consumer
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, Sifo Research International
Topics: Fusion and Modelling, Multi-platform Measurement, Quality of Reading
Next step in the cross rating platform: evaluating the audience performances of bi-media print & internet campaigns
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: De Foucault, Damien, Debos, Laure
Organisations: JFC, KMR Group, ZenithOptimedia France
Topics: Fusion and Modelling, Inter-media Comparison, Multi-platform Measurement
Fusing local market newspaper audiences
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Mallett, Daniel
Organisations: Scarborough Research Corporation
Topics: Fusion and Modelling, Multi-platform Measurement
Measuring the brand audience for regional newspapers (print & on-line)
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Dodson, Richard, Swan, Karen
Organisations: Telmar, Trinity Mirror
Topics: Fusion and Modelling, Multi-platform Measurement
Newspaper and Magazine Consumption off- and online. A future printed in full colour or in black and white?
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Callius, Peter, Lithner, Anders
Organisations: Research International
Topics: Multi-platform Measurement
Experiential engagement with online content web sites and the impact of cross-media usage
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: J. Calder, Bobby, Malthouse, Edward C.
Organisations: Integrated Marketing Communications, Kellogg Graduate School of Management, Northwestern University
Topics: Multi-platform Measurement
The genuine article? readership measurement and the internet in great britain
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Jarrett, Jim
Organisations: Ipsos MediaCT
Topics: Multi-platform Measurement