Tablets on the Brain
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Adams, Sean
Organisations: News UK
Topics: Engagement (all platforms) – see also Quality of Reading, Neuroscience, Tablets and e-readers – readership on
What Can Neuroscience Tell Us About Why Print Advertising Works?
Symposium: 2015: London, Session 7 - Neuroscience
Authors: McDonald, Scott
Organisations: Nomos Research & Columbia Business School
Topics: Engagement (all platforms) – see also Quality of Reading, Neuroscience
The ARF’s Ground Truth Initiative: Understanding the Neuroscience of Media Use
Symposium: 2015: London, Session 7 - Neuroscience
Authors: Fuguitt, Gayle, Stipp, Horst
Organisations: Advertising Research Foundation, Research & Innovation
Topics: Neuroscience, Passive Measurement