Daily reach for dailies – it all started with a phone call
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Callius, Peter
Organisations: Research International
Topics: Newspaper Measurement
If they need it they’ll read it? – understanding readers’ needs
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Beard, Louise, Berry, Sheila, Hercock, Carin
Organisations: Fast Forward Future Marketing, Newspaper Advertising Bureau, The New Zeland Herald
Topics: Newspaper Measurement, Quality of Reading
Community newspapers – combasetm adding to the print media mix in canada
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Dunn, Elena, Matuk, Raj
Organisations: ComBase, Thompson Lightstone & Company Ltd.
Topics: Newspaper Measurement
Pure recent reading: the solution for non-daily newspapers?
Symposium: 2001: Venice, Session 4 - Recent Reading Issues
Authors: Futsæter, Knut Arne, Østnes, Tore
Organisations: Taylor Nelson Sofres/Gallup
Topics: Newspaper Measurement, Readership Model
Equal measures : why national newspapers should be measured like magazines
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Appel, Valentine, Robinson, Thomas D
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement
Day of week readership for national newspapers
Symposium: 1995: Berlin, Session 7 - Fusion and Modelling
Authors: McLellan, Iain
Organisations: Express Newspapers plc
Topics: Newspaper Measurement
Newspaper screening intervals: six months vs seven days
Symposium: 1995: Berlin
Authors: Appel, Valentine, Stien, Michael G
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement, Questionnaire Design, Readership Model
HOW SCARBOROUGH RESEARCH MEASURES NEWSPAPER AUDIENCES: AN HISTORICAL REVIEW
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Holbein, Thomas J, Timberlake, John B
Organisations: Scarborough Research Corporation
Topics: Newspaper Measurement
THE STRANGE CASE OF QUARTER FOUR, 1988: A CAUTIONARY TALE
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Beeson, Roger
Organisations: Charles Barker Advertising UK
Topics: Industry Issues, Newspaper Measurement
HOW QUALITY SUNDAY NEWSPAPERS ARE READ
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Hall, Gillian E
Organisations: The Daily Telegraph
Topics: Newspaper Measurement, Sections Readership