The reality of digital attention: context counts
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Bassett, David, Follett, Mike
Organisations: Lumen Research
Topics: Advertising Effects, Electronic Measurement, Engagement (all platforms) – see also Quality of Reading, Page Exposure, Quality of Reading, Viewable Impressions
MediaScan:Measuring Print Media, New Dimensions
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Page Exposure, Passive Measurement, Quality of Reading
3 X New – Magazine Research in Norway
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Broady Aasebø, Adina, Futsæter, Knut Arne, Østnes, Tore, Sandvik, Ingvar
Organisations: Aller Media, TNS Gallup
Topics: Advertising Effects, Data Collection, Internet (as data collection tool), Page Exposure, Survey Descriptions
Better Representing Print Magazines in ROI Analysis
Symposium: 2013: Nice, Session 3 - Who Gets the Credit? Moderator: Gayle Fuguitt
Authors: Collins, James, Freisner, Randy
Organisations: GfK MRI, The Martin Agency
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Page Exposure, Return on Investment - see also Advertising Effects
OTSA: Opportunity To See Advertising in Newspapers / Magazines
Symposium: 2013: Nice, Session 6a - Planning Beyond Exposure Moderator: Andrew Green
Authors: Bassler, Alke, Gopal, Kenneth, Petric, Irena
Organisations: ABF Research, gfk Intomart, NOM
Topics: Advertising Effects, Fusion and Modelling, Page Exposure
MediaScan: ag.ma on its Way to a New Dimension in Planning
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Advertising Effects, Fusion and Modelling, Page Exposure, Passive Measurement, Quality of Reading
War of the Media Weights
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, TNS Sifo
Topics: Industry Issues, Inter-media Comparison, Page Exposure
Print Advertisement Measurement: Getting into the Nitty Gritty
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Augemberg, Konstantin, Baim, Julian, Frankel, Martin, Galin, Michal, Veith, Valerie
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure
Stop Being Discrete
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Charton, Francois, Taconet, Antoine
Organisations: Carthage
Topics: Fusion and Modelling, Inter-media Comparison, Page Exposure
Time-based Comparisons of Media Effectiveness: A New Approach
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Page Exposure, Passive Measurement