The New Norwegian NRS: From AIR to Extended Currencies
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Futsæter, Knut Arne, Østnes, Tore, Sandvik, Ingvar
Organisations: TNS Gallup
Topics: Page Exposure, Readership Model, Sections Readership, Survey Descriptions
Pakistan goes Multi-media with an Advertiser Driver ‘Single Source’ Survey
Symposium: 2009: Valencia, Session 1 - The Changing Scene
Authors: Masson, Peter J, Sattar Babar, Abdul
Organisations: Bucknull & Masson, MEMRB-IRI
Topics: Fusion and Modelling, Inter-media Comparison, Page Exposure, Survey Descriptions
A new paradigm for measuring engagement
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Advertising Effects, Page Exposure, Quality of Reading
How do people read newspapers?
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Anuszewska, Izabella
Organisations: SMG/KRC
Topics: Page Exposure, Quality of Reading, Sections Readership
To create page traffic – the publisher’s responsibility
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: Callius, Peter, Sandstrom, Morgan
Organisations: Research International, Sweden
Topics: Page Exposure, Quality of Reading
Pressedge optimising ad positioning in print media – revised
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Czaia, Uwe
Organisations: Czaia Marktforschung GmbH
Topics: Advertising Effects, Page Exposure
Now you see me, now you don’t! does ad positioning matter?
Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Bahary, Judy, Fielding, Richard
Organisations: Starcom Worldwide
Topics: Advertising Effects, Page Exposure
The new currency in print media – the advertisement exposure probability
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure
AG.MA – OVERVIEW
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure, Readers-per-copy(RPC), Survey Descriptions