MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Page Exposure, Quality of Reading
GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Page Exposure, Quality of Reading
CURRENT TRENDS IN THE WORK OF THE AG.MA
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Czaia Marktforschung GmbH
Topics: First Reading, Frequency of Reading, Page Exposure, Survey Descriptions
MPX, READING DAYS AND PAGE TRAFFIC
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Page Exposure, Quality of Reading
THE USE OF PAGE EXPOSURE DATA IN MAGAZINE AUDIENCE SCHEDULES
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Weiss, Melville J
Organisations: Mediamark Research Inc
Topics: Page Exposure, Quality of Reading
MAGAZINE PAGE EXPOSURE IN ITALY
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Denon, Liliana, Porati, Anna
Organisations: Analisi e Ricerche, Reader's Digest Association
Topics: Page Exposure
THE MEASUREMENT OF MAGAZINE PAGE EXPOSURES
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Page Exposure
AD RECOGNITION AND CINDERELLA’S LOST SLIPPER
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Tchaoussoglou, Costa
Organisations: Cebuco
Topics: Page Exposure
MPX – A STUDY OF MAGAZINE PAGE EXPOSURE
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Gropp, Marvin
Organisations: Magazine Publishers of America
Topics: Page Exposure