Press Audience: Internet, in Search of a New Paradigm
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Pawlak, Jaroslaw, Poltorak, Malgorzata
Organisations: Gemius SA
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Webmeter Measurement, a 3600 Perspective
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Appel, Marion, Verhulst, Enrico
Organisations: gfk Intomart, Nedstat
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Nielsen’s Panel and Census Integration Strategy
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Mazumdar, Mainak
Organisations: The Nielsen Company
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Panel-Centric Hybrid Audience Measurement
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Pellegrini, Pasquale
Organisations: comScore
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Brand relations and buyer migration
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Hallemann, Michael, Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Inter-media Comparison, Panel Research
Return to spender: magazines sales uplift & return on investment
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Consterdine, Guy, Hemming, Richard
Organisations: EMAP Media, Guy Consterdine Associates
Topics: Fusion and Modelling, Inter-media Comparison, Panel Research
Experience with ad hoc panels to measure advertising effectiveness
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Buhr, Jan Otto, Hallemann, Michael
Organisations: Gruner + Jahr AG & Co, ISBA Informatik Service GmbH
Topics: Advertising Effects, Panel Research
Urban life: research adventures in a changing world
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McMahon, Liz, Read, Doug
Organisations: BMRB International, Metro Newspapers
Topics: Internet (as data collection tool), Panel Research, Quality of Reading
Building a panel from a recent reading database through fusion
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Crivellaro, Alexandre, Ferrari, Flavio
Organisations: IBOPE Media Information
Topics: Fusion and Modelling, Panel Research