Unique learnings in creating a 360 view of mobile consumers
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Kilger, Max, Ring, Karen, Romer, Ellen
Organisations: Experian Simmons, Universal McCann
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – readership on, Passive Measurement
Using mobile research apps to measure readership
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Carroll, John, Deere, Gareth
Organisations: Ipsos MediaCT
Topics: Apps – readership on, Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Passive Measurement
Linking website exposure data to survey data: a single-source solution
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Krahn, Jayne, Landi, Jeff, Melton, Eric
Organisations: Kantar Media, Safecount
Topics: Internet (as data collection tool), Internet audiences / measurement - see also Multi-Platform Measurement, Passive Measurement, Validity
Real-time media engagement measurement: there’s an app for that!
Symposium: 2011: San Francisco, Session 9 - What we Say, What we Do: Passive Behavioural Measurement vs. Self-Reported Behaviour
Authors: Beck, Jennie, Rolfe, Guy
Organisations: Kantar Media, Kantar Operations
Topics: Engagement (all platforms) – see also Quality of Reading, Mobile telephones – as a data collection device, Passive Measurement
4 screens study, how consumers read in the different upcoming platforms
Symposium: 2011: San Francisco, Session 8 - Methodological Issues in the Accurate Capture of Multi-Platform Behaviour
Authors: Besprovan, Karina
Organisations: Omnicom
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Passive Measurement
What consumers really want: neurometric response to ipad magazine advertising
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Frank, Betsy, Moses, Elissa, Ring, Karen
Organisations: EmSense Corporation, Time Inc., Universal McCann
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Passive Measurement, Tablets and e-readers – readership on
The media brain
Symposium: 2011: San Francisco, Session 3 - Drivers of Consumer Media Behaviour and Receptivity
Authors: Faasse, John, Hoogervorst, Dennis, Limpens, Walter
Organisations: Neurensics, Sanoma Media, Uitbijter
Topics: Engagement (all platforms) – see also Quality of Reading, Passive Measurement, Quality of Reading
MediaScan: ag.ma on its Way to a New Dimension in Planning
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hallemann, Michael, Ritter, Gabriele
Organisations: Gruner + Jahr AG & Co, Media-Micro-Census GmbH
Topics: Advertising Effects, Fusion and Modelling, Page Exposure, Passive Measurement, Quality of Reading
Measuring the True Value of Advertising in Print against Online
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Hooge, Ignace, Jie, Janice, Tchaoussoglou, Costa, Van Meerem, Leendert
Organisations: Consultant, gfk Intomart, Utrecht University
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Passive Measurement, Quality of Reading
Non-Invasive Measuring of Magazines Usage
Symposium: 2009: Valencia, Session 7 - Towards the Future
Authors: Deisenberg, Anna Maria
Organisations: Focus
Topics: Passive Measurement, Quality of Reading