Time-based Comparisons of Media Effectiveness: A New Approach
Symposium: 2009: Valencia, Session 3 - Shedding New Light on Reading
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Advertising Effects, Digital Platforms, Inter-media Comparison, Page Exposure, Passive Measurement
Measuring the Combined Audience of Multi-platform Titles
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Ford, Jim, Perjés, Tamás
Organisations: Ipsos MediaCT
Topics: Digital Platforms, Fusion and Modelling, Multi-platform Measurement, Passive Measurement
Adding Online Data to Offline Understanding
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Costa do Nascimento, Andréa, Crivellaro, Alexandre, Gimenez, Leticia, Mileto, Dimas
Organisations: Editora Abril, IBOPE Media Information
Topics: Digital Platforms, Fusion and Modelling, Internet (as data collection tool), Multi-platform Measurement, Passive Measurement
Online Measurement – Too Many Numbers/Relationships
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Bennett, Richard, Broussard, Gerard, Douglas, Stephen A., Rogers, Bruce
Organisations: DJG Marketing, Forbes, ImServices, Pre-Meditated Media
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Press Audience: Internet, in Search of a New Paradigm
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Pawlak, Jaroslaw, Poltorak, Malgorzata
Organisations: Gemius SA
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Webmeter Measurement, a 3600 Perspective
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Appel, Marion, Verhulst, Enrico
Organisations: gfk Intomart, Nedstat
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Nielsen’s Panel and Census Integration Strategy
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Mazumdar, Mainak
Organisations: The Nielsen Company
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Panel-Centric Hybrid Audience Measurement
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Pellegrini, Pasquale
Organisations: comScore
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement, Panel Research, Passive Measurement
Initial experiments with rfid technology
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Galin, Michal, Mattlin, Jay A., McLaren, Mark
Organisations: Mediamark Research Inc
Topics: Passive Measurement
All possible worlds: advancing passive electronic measurement of readership
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Gluck, Adam, Pellegrini, Pasquale
Organisations: Arbitron Inc
Topics: Passive Measurement