CASI Research in Germany 1992-2004
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Hess, Eva-Maria, Ritter, Gabriele
Organisations: Media Markt Analysen, Media-Micro-Census GmbH
Topics: Data Collection, Passive Measurement
The personalised media list in practice
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Page, Katherine
Organisations: Ipsos MediaCT
Topics: Passive Measurement, Questionnaire Design
Passive measurement of print: the promise and the perils of rfid technology
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Mattlin, Jay A., McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Passive Measurement
The virtual interviewer
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Bronner, Fred, Ross, Raymond, Tchaoussoglou, Costa
Organisations: NOM, Veldkamp/Marktonderzoek, Amsterdam
Topics: Data Collection, Passive Measurement, Survey Descriptions
Capi: new methodology, new data for the british nrs
Symposium: 2003: Cambridge, Massachusetts, Session 3 - Methodological Issues
Authors: Collis, Dawn, Page, Katherine
Organisations: Ipsos MediaCT
Topics: Data Collection, Passive Measurement
Print + tv = (impact)n – the impact multiplier phenomenon
Symposium: 2003: Cambridge, Massachusetts, Session 2 - Multi Media
Authors: Gonsalves, Bruce, Kapadia, Bharat, Kulkarni, Shripad, Mehta, Hemant, Sen, Sandipan
Organisations: Indian Market Research Bureau
Topics: Advertising Effects, Inter-media Comparison, Passive Measurement
The capi double screen questionnaire in the french nrs: from clay model to practice
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: De Langhe, Elisabeth, Le Van Truoc, Olivier
Organisations: Ipsos Medias, France
Topics: Data Collection, Passive Measurement
The new magazine press readership survey in france – preliminary results
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Marx, Jean-Louis
Organisations: AEPM
Topics: Data Collection, Passive Measurement
What’s new pussycat? cati, capi and casi : or what else?
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Soels, Bart, Tchaoussoglou, Costa
Organisations: SUMMO, TMP
Topics: Data Collection, Fusion and Modelling, Passive Measurement
What capi really changes
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Data Collection, Passive Measurement