An experiment in measuring brand enhancement
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Shields, Brian
Organisations: International Herald Tribune
Topics: Advertising Effects, Quality of Reading
Return on engagement quantifying the impact of reader engagement on ad effectiveness
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Eadie, Wayne
Organisations: Magazine Publishers of America
Topics: Advertising Effects, Quality of Reading
Integrating additional data into orvesto consumer
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, Sifo Research International
Topics: Fusion and Modelling, Multi-platform Measurement, Quality of Reading
A new tool that improves print media selection
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Hauser, David, Shullman, Robert
Organisations: Mendelsohn Media Research Inc., MPG USA
Topics: Quality of Reading
Identifying key metrics for magazine planning
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Baron, Roger B., Cleveland, Britta, Edge, Justin, Ware, Britta C.
Organisations: Foote Cone & Belding, Knowledge Networks, Inc, Meredith Corporation
Topics: Advertising Effects, Quality of Reading
Are You Experienced? The Development of an engagement based planning approach in print
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Bahary, Judy
Organisations: Starcom Worldwide
Topics: Advertising Effects, Quality of Reading
Urban life: research adventures in a changing world
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McMahon, Liz, Read, Doug
Organisations: BMRB International, Metro Newspapers
Topics: Internet (as data collection tool), Panel Research, Quality of Reading
Exploring the link between personality type and media choice
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: LaMontagne, Theresa
Organisations: OMD
Topics: Quality of Reading, Targetting / Segmentation
Audience: the appropriate measure of circulation quality
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Quality of Reading, Readers-per-copy(RPC)
Mri’s qualitative measures
Symposium: 2003: Cambridge, Massachusetts, Session 4 - Quality of Reading
Authors: D'Amico, Ted
Organisations: Mediamark Research Inc
Topics: Quality of Reading