Aim, advertising impact measure
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Shields, Brian, Van Der Noort, Wim
Organisations: International Herald Tribune, Interview NSS
Topics: Quality of Reading
Quality rating point – the new currency
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Kromann-Larsen, Morten, Randrup, Rolf
Organisations: Taylor Nelson Sofres/Gallup
Topics: Quality of Reading
The quality of reading survey an instrument for change
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Birt, Hilary, Consterdine, Guy, Robinson, Lynne
Organisations: Guy Consterdine Associates, IPA, Ipsos MediaCT
Topics: Quality of Reading
Alternative approaches to collecting quality of reading data
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Draves, Lindsey
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading
Shifting the frame of reference in print media research: quality vs quality vs relationship
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Isaac, Geoff, Wilson, Richard
Organisations: Wilson MLI, Sydney, Australia
Topics: Quality of Reading
Differences in readership among in-home and out-of-home readers
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Friedenthal, Jane
Organisations: Time Inc.
Topics: Quality of Reading
The media effectiveness study (1995)
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Thompson, Ivor
Organisations: Thompson Lightstone & Company Ltd.
Topics: Inter-media Comparison, Quality of Reading
Quality of reach: researchers – headache, publishers- heartache and planners- toothache
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Van Der Noort, Wim
Organisations: Cebuco, Interview NSS
Topics: Analysis Issues, Quality of Reading
Estimation of turnover in readership surveys
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Frankel, Martin
Organisations: SMRB
Topics: Quality of Reading
Learning how to assess the quality of reading contact, and introduce other readership survey improvements, by an integrated, multi-national development study
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Smith, Alan
Organisations: Consultant
Topics: Quality of Reading