QUALITY OF READING MEASURES ASSESSED BY QUALITATIVE RESEARCH
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Cade, Hilary
Organisations: RSL - Research Services Ltd
Topics: Quality of Reading
THE DIMENSION OF READER QUALITY: PERSPECTIVES FROM BOTH SIDES OF THE ATLANTIC
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Perry, Jane, Philport, Joe
Organisations: Young & Rubicam
Topics: Quality of Reading
QUANTIFYING THE QUALITIES: SHOULD WE MEASURE CONTACTS OR RELATIONSHIPS OR BOTH?
Symposium: 1993: San Francisco, Session 9 - Qualitative measures
Authors: Minter, Christopher
Organisations: Reader's Digest Association
Topics: Quality of Reading
MORE ON YARDSTICKS: FROM AVERAGE ISSUE READERSHIP TO AVERAGE PAGE EXPOSURE
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Consultant
Topics: Page Exposure, Quality of Reading
GETTING AT THE MESSAGE: MORE COST-EFFECTIVE MEDIA SELECTIONS
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Page Exposure, Quality of Reading
INFORMATION PROCESSING BY READERS: SELF-MONITORING AND NEED FOR COGNITION
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Faasse, John
Organisations: Interview NSS
Topics: Quality of Reading, Targetting / Segmentation
THE MULTIPLE DIMENSIONS OF READER INVOLVEMENT
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Donato, Paul
Organisations: SMRB
Topics: Quality of Reading, Questionnaire Design
A SURVEY OF THE USE OF QUALITATIVE DATA IN MAGAZINE EVALUATION
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Quality of Reading
QUALITY OF READER INVOLVEMENT: REPORT ON RESEARCH IN PROGRESS
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: McDonald, Scott
Organisations: Time Inc.
Topics: Quality of Reading
THE MEASUREMENT OF READING INTENSITY AND IMPLICATIONS FOR PLANNING
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Puliyel, Thomas, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Quality of Reading