READING DAYS AND BRAND RECALL
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Baxter, Pamela J
Organisations: Simmons Market Research Bureau
Topics: Advertising Effects, Quality of Reading
MPX, READING DAYS AND PAGE TRAFFIC
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Page Exposure, Quality of Reading
THE USE OF PAGE EXPOSURE DATA IN MAGAZINE AUDIENCE SCHEDULES
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: Weiss, Melville J
Organisations: Mediamark Research Inc
Topics: Page Exposure, Quality of Reading
USING INFORMATION ON COPY AGE AND OWNERSHIP IN MAGAZINE SCHEDULING
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Smith, Alan
Organisations: IPC Magazines
Topics: Analysis Issues, Quality of Reading
THE EFFECTS ON QUALITATIVE DATA ON ISSUE SPECIFIC RESEARCH
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Simpson, Lee
Organisations: Maclean Hunter
Topics: Quality of Reading, Readership Model
SECOND THOUGTHS ON VALIDATION
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Quality of Reading, Readership Model, Validity
YARDSTICKS FOR EXPOSURE QUALITY
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Speetzen, Rolf, Wangard, Ursula
Organisations: Axel Springer Verlag AG, Doyle Dane Bernbach GmbH
Topics: Quality of Reading
THE AFFINITY INDEX AS A MEASURE OF CONTACT QUALITY
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Quality of Reading
MEASURING QUALITATIVE ASPECTS
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Quality of Reading
WHAT TO DO ABOUT READING QUALITY?
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: McDonald, Colin
Organisations: Communication Research Ltd
Topics: Quality of Reading