Presenting Publications in Online Print Audience Questionnaires
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: Carroll, John, Collins, Sandra, Farrer, Neil
Organisations: Ipsos MediaCT
Topics: Internet (as data collection tool), Questionnaire Design
New Rules of Engagement for Online Survey Design
Symposium: 2009: Valencia, Session 6 - Getting it Right
Authors: McMahon, Liz, Stamp, Rebecca
Organisations: Kantar Media
Topics: Internet (as data collection tool), Questionnaire Design
Turning paper into gold measuring doctors’ readership in a cost conscious market
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Asquith, Richard
Organisations: BMRB International, KMR Group
Topics: Data Collection, Questionnaire Design
Survey more titles: shortening the interview
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Le Van Truoc, Olivier, Marx, Jean-Louis
Organisations: Ipsos Medias, France
Topics: Questionnaire Design
Evolving print markets: measurement challenges
Symposium: 2007: Vienna, Session 8 - Refining our Methods
Authors: Gonsalves, Bruce, Karnad, Ashish, Mehta, Hemant
Organisations: Indian Market Research Bureau
Topics: General, Questionnaire Design
Title confusion: the impact of response error on competitive pairs
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Questionnaire Design
Dazed and confused: the characteristics and behavior of title confused readers
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Frankel, Martin, Galin, Michal, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Questionnaire Design
Quality of print media research – title load per respondent measures to reduce the interview lenght per respondet
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Questionnaire Design
The personalised media list in practice
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Page, Katherine
Organisations: Ipsos MediaCT
Topics: Passive Measurement, Questionnaire Design