Title confusion versus issue frequency in a mail survey
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Data Collection, Questionnaire Design, Readership Model
Test-retest reliability of screen and read
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Walsh, Peter
Organisations: ACNielsen-McNair
Topics: Questionnaire Design, Reliability
Frequency, recency and the moderating effects of the screening interval
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Appel, Valentine, Skrapits, Mike
Organisations: Consultant, IntelliQuest
Topics: Frequency of Reading, Questionnaire Design, Readership Model
The interviewer effect on readership levels
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Frankel, Martin, Lindner, Gregg, Mallett, Daniel
Organisations: Daniel Mallett Associates, Simmons Market Research Bureau
Topics: Fieldwork, Questionnaire Design
Newspaper screening intervals: six months vs seven days
Symposium: 1995: Berlin
Authors: Appel, Valentine, Stien, Michael G
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement, Questionnaire Design, Readership Model
Loss of readers at screening stage
Symposium: 1995: Berlin
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Questionnaire Design, Readership Model
Explaining the screen-in paradox
Symposium: 1995: Berlin
Authors: Walsh, Peter
Organisations: Kenning Asia-Pacific Pty Ltd.
Topics: Questionnaire Design, Readership Model
Alternative uses of magazine covers as prompt aids
Symposium: 1995: Berlin
Authors: Joyce, Timothy, Napior, David
Organisations: Roper Starch Worldwide
Topics: Questionnaire Design
The importance of being constant: the effects of questionnaire overload
Symposium: 1995: Berlin
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: Questionnaire Design
How computerized interviewing eliminates the screen-in bias of follow-up questions
Symposium: 1995: Berlin
Authors: Appel, Valentine, Pinnell, Jon
Organisations: Consultant, IntelliQuest
Topics: Data Collection, Questionnaire Design