RESPONSE EFFECTS IN SURVEY MEASURES OF BEHAVIOUR: INSIGHTS FROM RESEARCH IN OTHER FIELDS
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: McDonald, Scott
Organisations: Time Inc.
Topics: Questionnaire Design
DOES TITLE CONFUSION AFFECT MAGAZINE AUDIENCE LEVELS?
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: McGlathery, Donald G
Organisations: Petersen Publishing
Topics: Questionnaire Design, Readership Model
IATROGENIC CONFUSION IN READERSHIP SURVEYS
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Heimann, Claude A
Organisations: Totum Audits & Surveys Inc.
Topics: Questionnaire Design
QUESTIONNAIRE STRUCTURE AND READERSHIP LEVELS
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Brown, Michael
Organisations: RSGB
Topics: Questionnaire Design
ASPECTS OF ASCERTAINING SPECIAL INTEREST TITLES IN MEDIA AND MARKET ANALYSIS
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
CAPI AND THE NRS
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Finch, Steven, Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Data Collection, Questionnaire Design, Readership Model
THE MULTIPLE DIMENSIONS OF READER INVOLVEMENT
Symposium: 1991: Hong Kong, Session 9 - Quality of Reading
Authors: Donato, Paul
Organisations: SMRB
Topics: Quality of Reading, Questionnaire Design
MINIS AND GROUPIES: PUTTING MINI-MASTHEADS ONTO GROUPED TITLE CARDS
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Consterdine, Guy
Organisations: Consultant
Topics: Questionnaire Design
VISUAL AIDS AND QUESTION SEQUENCE – A 3X3 TEST
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Vorster, Hans
Organisations: Totum Audits & Surveys Inc.
Topics: Questionnaire Design
WHERE LESS IS MORE: A SPECIFIC GERMAN EXPERIENCE
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Fieldwork, Questionnaire Design