Are changes in readership preceding changes in circulation?
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Lindberg, Ingemar
Organisations: Media AB, Sifo Research & Consulting AB/Montilo
Topics: Readers-per-copy(RPC)
Public place data and how to use it for audience management
Symposium: 1997: Vancouver, Session 9 - Audience Management Circulation and Readership
Authors: Douglas, Stephen A., Jones, Richard D
Organisations: The Douglas/Jones Group
Topics: Readers-per-copy(RPC), Readership Model
Circulation changes and audience estimates
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Baim, Julian, Goerlich, Bruce
Organisations: DMB&B, Mediamark Research Inc
Topics: Readers-per-copy(RPC)
Factors contributing to changes in readers per copy
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Morgan, Gary, Mortensen, Peter S
Organisations: Roy Morgan International, The Aarhus School of Business
Topics: Readers-per-copy(RPC)
Some further thoughts on readership and circulation
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Perry, Jane
Organisations: Young & Rubicam
Topics: Readers-per-copy(RPC)
BUYING PATTERNS AND READERSHIP OF WEEKLY MAGAZINES: IS THERE SOME RELATIONSHIP
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Visintini, Giorgio
Organisations: UNICAB
Topics: Readers-per-copy(RPC)
THE RELATIONSHIP OF CHANGES IN CIRCULATION TO CHANGES IN TOTAL AUDIENCE
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Goerlich, Bruce
Organisations: DMB&B
Topics: Readers-per-copy(RPC)
PREDICTING MAGAZINE AUDIENCES
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Readers-per-copy(RPC)
WHAT DETERMINES READERS-PER-COPY PATTERNS FOR UK MAGAZINES?
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Consterdine, Guy
Organisations: Guy Consterdine Associates
Topics: Readers-per-copy(RPC)