R.P.C. DIFFERENCES BETWEEN BLACK AND WHITE POPULATIONS IN SOUTH AFRICA
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Scott, Sue
Organisations: IBIS & MRA Media Services
Topics: Readers-per-copy(RPC)
THE AG. MA RESEARCH PROGRAMME: -VALIDATION OF THE READER-PER-ISSUE (A.I.R.)-?: THE WAITING-ROOM STUDY
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Readers-per-copy(RPC), Validity
AG.MA – OVERVIEW
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure, Readers-per-copy(RPC), Survey Descriptions
LIFTING THE VEIL ON READERS PER COPY
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Scheler, Hans-Erdmann, Wiegand, Jurgen
Topics: Readers-per-copy(RPC)
THE MAJOR REASON WHY OUR READERS-PER-COPY FIGURES ARE TOO HIGH
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Langschmidt, Wally
Organisations: Consultant
Topics: Readers-per-copy(RPC), Readership Model, Reliability
ADAPTING THE SOUTH AFRICAN – ALL MEDIA AND PRODUCTS SURVEY- (AMPS) TO THE REQUIREMENTS OF USER
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Yssel, Gert
Organisations: SAARF
Topics: Industry Issues, Readers-per-copy(RPC), Survey Descriptions
RELATIONSHIPS BETWEEN CIRCULATION, COPY LIFE MASURED READERS, AND READING EVENTS
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Readers-per-copy(RPC), Readership Model, Validity
THE PROFIT-PER-COPY MODEL: MANAGING MAGAZINE TOTAL AUDIENCE FOR MAXIMUM PROFITABILITY
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Douglas, Stephen A., Mallett, Daniel
Organisations: Daniel Mallett Associates, The Douglas/Jones Group
Topics: Readers-per-copy(RPC)
THE “SOURCING” METHOD : AN ALTERNATIVE METHOD OF MEASURING READERSHIP
Symposium: 1988: Barcelona, Session 5 - Readership and circulation
Authors: Walsh, Peter
Organisations: Kenning Australia Pty Ltd
Topics: Readers-per-copy(RPC), Readership Model
SOME THOUGHTS ON THE VISUAL VERIFICATION OF READING CLAIMS
Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readers-per-copy(RPC), Readership Model, Validity